Barex Italiana Hair Care
For over four decades, Barex has lived by its mission statement: "Beauty through well-being: Philosophy, Science, Aesthetic." Founded in 1967 by Sergio Baiesi, Barex has remained in the Baiesi family in Bologna, the center of Italian innovation and production.
Seeking to promote the Italian way of beauty, which dates back to ancient Roman culture, Barex takes an artisan approach to its formulations, giving each the care and attention that is characteristic of an expert jeweler. Scents, colors, and ingredients are meticulously selected to provide a complete sensory experience. Barex remains at the forefront of professional haircare, constantly innovating to deliver high quality products that meet the high standards of salons and demands of discerning customers. Each product is put through a rigorous checklist before it receives the Barex name. First, only the finest ingredients and raw materials are selected. Formulations are then developed to optimize the benefits of these ingredients, with quality carefully monitored in the lab. Barex continually strives to improve formulas and raise standards, while working with professional stylists on the products in progress to ensure they are up to industry par. Only after all of these criteria are met is Barex haircare presented to the mass market.
Barex has created specialized collections for specific hair types and concerns. Products within each collection work synergistically to add smoothness and shine, boost body, or preserve color, while providing crossover options to treat hair's changing needs. The Delicato Shampoo, part of the collection for Fine Hair, gently cleanses hair while amplifying and strengthening each strand to minimize breakage. The Sun Essentials line features the Hair & Body Shampoo, a head-to-toe cleanser that sweeps away all traces of chlorine, salt, and sunscreen without stripping skin of moisture. All hair types can benefit from the Intensive Care Mask, a nourishing treatment that penetrates deep into each strand to repair environmental and styling damage.
Barex has mastered the art of balancing advanced haircare with an environmentally conscious approach, another example of "Beauty through well-being." Each product is formulated with certified organic ingredients obtained from pristine environments, without compromising results.
A line infused with pure ingredients, Italian passion, and a drive towards perfection, Barex will continue to lead the industry in innovation and trends over the next several decades.