100% Pure offers the first and only color cosmetics line powered by fruit and vegetable pigments. The mission at 100% Pure is simple - to bring the world 100% healthy skin care products. Because nearly two-thirds of the topical products used on the skin are absorbed by the body, it is imperative that skin care products be consumed with the same prudence as the foods you eat. 100% Pure delivers with a full line of grooming products and color cosmetics designed for men, women and children.