While plastic surgery and in-office procedures have become more and more common, many women desire dramatic results without the knives or needles. London-based Rodial founder Maria Hatzistefanis set out to fill that gap, with skincare formulated with the highest quality ingredients that would be effective and glamorous at the same time. Rodial combines scientific research with natural extracts and essences, packaged with in-your-face names that get right to the point. It's no surprise that Rodial has become a favorite of celebrities and beauty editors on both sides of the pond.