beingTRUE Environmental Protection Factor

EPF measure for measure, Idebenone is better. Now you can know exactly how much environmental protection you’re getting. Idebenone’s superiority as an antioxidant is proven by an independent new measure, the Environmental Protection Factor. The Environmental Protection Factor is the first simple, scientifically based standard for judging a product’s antioxidant performance. It’s an “SPF” for free radical protection that objectively evaluates antioxidant action on a 100-point rating scale. Quite simple and quantifiably, Idebenone is proven the most effective antioxidant protector - scoring 95 out of 100 in efficacy. All other top anti-aging, antioxidants were tested, including Vitamin E, Vitamin C, standard Co-Enzyme Q10 and others. The next highest performer? An EPF 80 nearly 15% less effective. With an EPF 95, Idebenone is 100% better than aging as usual.

How does different antioxidant measure up? To develop EPF, a serious of measurement techniques and clinical studies to compare the antioxidant protection capacity of a number of well-known skincare ingredients was developed.

Idebenone vs. Common Antioxidants
Environmental Protection Factor


Lasting benefits meet visible results