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aMENity Skin Care Solutions

aMENity Skin Care Solutions


Your Problem:
Red bumps on your neck after you shave

The Cause:
Very close shaves and dead skin particles Razor bumps are created when hairs which are cut too close to the skin layer (think five blade razor close) grow back after shaving and fail to grow out of the skin. Instead, they curl over and burrow into the follicles under the skin, resulting in an unsightly bump. The inflammation in the follicle then creates a red, sore spot on the skin.

The Amenity Authority Solution:
Better razor, better technique and salicylic acid Newer razor technology is resulting in extra-close shaves. While your significant other might adore the feel, she won't like the resulting blemishes that it causes. If you're prone to shaving problems like razor bumps, stick with a three blade razor. Shaving with the grain can often prevent cutting the beard hair too short also. Use a product with a small amount of salicylic acid to remove dead skin cells and to uproot ingrown hairs that have started to form (which lead to razor bumps).

These aMENity products can help:
• aMENity Gel Face Cleanser
• aMENity Shave Cream
• aMENity After Shave & Face Moisturizer
• aMENity Anti-Breakout Gel


Your Problem:
Acne

The Cause:
Excess oil build-up. Excess oil can block the pores causing blackheads and other forms of acne (not to mention that it makes the skin shiny). When combined with naturally occurring dead skin cells, excess oil can block the hair follicles and oil builds up beneath the blocked pore, providing a perfect environment for acne-causing skin bacteria which leads to clogged pores and outbreaks commonly called pimples or zits. People with acne frequently have two visible signs: whiteheads that are a plugged follicle that produces a white bump called a whitehead and blackheads that are under the skin that appear black or purple on the skin's surface.

The Amenity Authority Solution:
Stop touching your zits and do the basics. The goal is heal existing blemishes and stop new ones from forming. Oil-free and balancing skincare products should leave a matte surface and help reduce the oil production. Avoid very cheap, harsh products that strip the skin and interfere with its natural lipid barrier. In the long term these can make the problem worse, so should be avoided. Look for salicylic acid on the product label — this ingredient helps break down blackheads and whiteheads quickly. Amenity's products use a natural form of salicylic acid named willow bark because it helps cut down the shedding of cells lining the follicles of the oil glands for immediate results. The best approach to resolving acne is:

• Clean skin gently with a mild cleanser, once in the morning and once in the evening and after heavy exercise.
• Avoid frequent handling of the skin.
• Shave carefully and soften the beard thoroughly with warm water before applying shaving cream (nicking blemished can be avoided by shaving lightly and with a highly lubricating shave cream).

These aMENity products can help:
• aMENity Gel Face Cleanser
• aMENity Anti-Breakout Gel


Your Problem:
Chronic Dry Skin

The Cause:
Not enough moisture. Skin is very much like a sponge. When it is moist, it is supple and can be easily bent without cracking. But when skin loses its moisture, it shrinks, and like a sponge, becomes dry and cracks readily on bending. In the process of bathing, hot water and soap take oil off the surface of the skin. It is that surface oil which holds in the natural moisture. In a short period of time after bathing, the skin will lose its moisture to the air in the room. This moisture is lost more rapidly in rooms with forced hot air heat in winter and the dehumidifying effect of an air conditioner in summer.

The Amenity Authority Solution:
Moisurize in the AM and PM. Moisturizers are a very important part of dermatology since keeping the skin moist is one of the key factors to having healthy skin. The treatment of dry skin is chronic and requires an excellent, emollient moisturizer that is formulated in a soothing, emollient base to lock-in moisture and minimize the development of continued dryness. Be diligent, develop a routine, and make it a priority. Try "The Balm" for long lasting moisture-lock without irritation — it is particularly effective in helping alleviate problems caused by dry skin on feet, hands elbows, and kneecaps because it contains glycerin and hyaluronic acid that works by drawing moisture out of the air and trapping it next to the skin. Another unique advantage of The Balm is its exfoliating properties that improve the skin's ability to retain moisture by getting rid of dead, dry skin. Dead, dry skin cells can add to the problem because these dead skin cells allow water to escape through their cracks.

These aMENity products can help:
• aMENity After Shave & Face Moisturizer
• aMENity The Balm


Your Problem:
Razor Burn

The Cause:
Shaving without enough protection. In the old days, prior to shave gel or cream, men applied a pre-shave oil to increase beard lubrication to avoid the painful burning sensation of a razor running against the face. A quality shave cream has enough lubrication so you don't need this extra step.

The Amenity Authority Solution:
Use a better shave cream and soothe afterwards. A good shaving cream/gel will give exceptional lubrication allowing the razor to glide effortlessly across the contours of your face (but even the best won't protect heavy handed shaving when you exert pressure on the razor against your face). Shave gently and let the razor do the work. Pick a shave cream that leaves the skin comfortable and reduces irritation. If your skin is sensitive it may become irritated after shaving, especially on the neck. Use fresh blades and always shave in the direction of hair growth. Afterwards, splash your face with cold water and pat dry (avoid rubbing your body towel across your face). A good post-shave moisturizer contains ingredients to cool and calm the skin and to reduce shaving rash (and the very best help to heal any tiny nicks and cuts and moisturize the skin).

These aMENity products can help:
• aMENity Shave Cream
• aMENity After Shave & Face Moisturizer
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