Éminence was in demand and on the red carpet again on the faces of the beautiful and famous at the 79th Annual Oscars Awards. The high profile pre-Oscar party started at Liberace’s legendary penthouse suite where star studded celebrities came to relax and be pampered before the big event. Paul Haggis, Oscar winning producer of Crash, stopped by to visit with Éminence and fell in love with the newly launched Citrus Lip Balm, he loved the natural philosophy of Éminence and took away a deluxe gift bag filled with Éminence goodies.
Éminence was in the spotlight with stars such as Isla Fisher (Wedding Crashers), Neve Campbell, Katherine O’Hara, Lacey Chabert, Sasha Cohen, the cast of Bad Girls, House and Desperate House wives stopping buy for pampering treatments, and celebrity stylists Keita and Dereh Lee filled up on skin pampering products for clients like Macy Grey and Ashley Scott.
The press converged on the Éminence gifting room for TV interviews. Stephanie Baresh gave interviews for Young Hollywood, ACCESS Hollywood, People Magazine, WWD, E, In Touch, and all the local TV and media were in attendance as well as Italian and German Press.
At a separate event Oscar celebrities delved into the Berry Beautiful collection. Host Ellen DeGeneres and nominees such as Leonardo Decaprio, Penelope Cruz, Kate Winslet, Mark Wahlburg, Will Smith, Helen Mirrin and Cate Blanchett received a scrumptious gift bag in a high profile PR event that was satellite broadcast nationwide in the days leading up to the Oscars.
Éminence was praised on its “green factor” by using only organically grown ingredients, with no harsh chemicals and its use of sustainable farming practices. These are all important points for celebrities who are always under the watchful eye of the public who follow celebrity endorsements…we at Éminence are honored to be chosen again as the natural choice for keeping Hollywood beautiful! |
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