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Salon owner John Masters decided to tackle frizz the organic way by using sea kelp and marine phytoplankton in his new John Masters Organics Shine On leave-in treatment, which launches in January at Whole Foods.

conde nast traveler
The Eco Escape
Life can be rough, but your lips won't be with John Masters's soothing Organic Lip Calm.

So Scottsdale
19 Ways to Look Younger
#8. LET IT SHINE - Give hair an instant youth boost by infusing it with healthy shine. If product buildup is the culprit, try a shine-enhancing, clarifying shampoo that gently removes residue. Try John Masters Organis Herbal Cider Hair Clarifier & Color Sealer . Rinsing with cold water also helps to seal the cuticle for added radiance.

WWD Beauty Biz
Smooth Moves
John Masters Organics Pomegranate Facial Nourishing Oil.

Vegetarian Times
Barking for Change - Pamper Your Pooch
John Masters Organic DogPoo contains no parabens, petro-chemicals, GMO's or artificial colors or fragrances. Every bottle of DogPoo sold, $1 goes towards Animal Haven, a no-kill sanctuary in New York where eco-salon owner and beauty purveyor John Masters adopted his canine campanion, Maya.

Kansas City Spaces
John Masters Organics Herbal Cider Hair Clarifier & Color Sealer, Honey & Hibiscus Hair Reconstructor, Dry Hair Nourishment & Defrizzer and Citrus & Neroli Detangler.

Washington Woman
The "It" List
Get that youthful rosy glow with John Masters Organics' Rose Foaming Face Wash . The gentle cleanser uses pure organic essential rose oil to improve circulation and increase hydration. It's so mild you can even use it to remove your eye makeup.

The Environmental Magazine
Green Living Doggie Style
Hot on the paws of greener beauty care products come all-natural dog shampoos. John Masters Organics presents the amusingly named DogPoo, which cleans coats and prevents ticks and fleas with essential oils of neem, citronella, tea tree and eucalyptus. The company contributes $1 per bottle to Animal Haven, a no-kill animal shelter in New York.

Body & Soul
Rejuvenate Beauty Basics
Dull skin also requires extra moisture to restore luster. Any number of natural ingredients can work magic, says organic skin-and-hair-care pro John Masters of the eponymous salon in New York. "Look for products with sea algae extract, and pomegranate, apricot kernel, rosewood, or borage oils."

Southern Living
How To Buy Natural
Our editors tested natural and organic products. They found several they loved. Blood Orange & Vanilla Body Wash , John Masters Organics: "Gentle wash that smells natural." French Green Clay & Green Tea Purifying Mask , John Masters Organics: "Apply weekly to see noticeable fewer blackheads."

Elle
Beauty Counter Culture
Tokyo lives la vida LOHAS (the Euro/Japanese acronym for eco) with John Maasters Organics Lavender & Avocado Intensive Conditioner , the best balm for "soft, wavy, long hair."