RevitaLash In the News
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Expo Has Two Faces
Women's Wear Daily - The Retailer's Daily Newspaper - March 16, 2007
...Revitalash, a new product from Athena of Las Vegas, was created by Michael Brinkenhoff, M.D., for his wife, Gayle, who had lost her lashes as a result of chemotherapy for breast cancer.
The product, launched late last year, is now in 1,900 spas nathionwide and is just about to be distributed internationally, said Hannah Murray, the company's vice president of sales and marketing.
Carrying a retail price of $64 for a three month supple, the serum - which looks and applies like a liquid eyeliner - is designed to lenthen and thicken lashes naturally. Murray said the product was selling well at medi-spas and plastic surery clinics and that the company was negotiation with specialty stores as well. The Murrays were also considering other applications for the formula... |
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